Mr. Bayer serves as an advisor bringing extensive global business experience gained in tenures with British Telecom/Infonet, Unisys, Casio and Huawei. A five-time CMO and three CEO tenures he is an expert in platforms, product marketing, data utilization, monetization and building ecosystems having led four $0 to $350m success and launching 1,500+ new services, products and applications generating $77bn in new revenue during his various tenures.
Former F50 CMO (5xCMO, 4xCEO) ♦ Five BoD’s ♦ Emerging Technology, Cloud, Mobile, Big Data, Software, Edge Computing, Telecom, Networking & Security.
As a product marketer I make stuff…mostly, business which never existed before. I am a C-suiter who can code (OK, not very well, but it makes me a better exec). Talent translating vision to boards, development to engineers, launch and growth to marketing and sales for emerging technology business with seven $0 to $350m successes (one $0 to $4bn). 1,500+ new services, products and applications developed and launched during various tenures driving over $77bn in new revenue; in short, a career making money within both large-scale and start-up environments. An Intrepreneur, mostly doing start-up endeavors in large-scale environments with limited resources and budgets. Chief Marketing / Product Officer (former Huawei Global CMO); expert in building and monetizing software, service and hardware opportunities in all size global business environments. CMO & CEO along with F50 Global Division leadership; public P&L to $1.3bn with 37 large JV’s, mergers, IPO’s (2), acquisitions and liquidity events.
Often working with very limited resources; building teams from very small to large six-times. Large-scale product management, marketing, leading DevOps teams, sales operations and deal-making. Digital marketing programs to 3-billion people daily. Forbes awarded for innovation.
Big Data Ecosystem expert (24 patients), 106 large-scale projects; predictive analytics, machine and adaptive learning, AI, distributed ledger, and pattern matching expertise. Vertical industry expertise in Healthcare, Government, Banking/Finance, Retail, Transportation, Communications, Entertainment and Manufacturing